Taylor’s holistic approach provides you with the creative services, personalization technology and omnichannel tools you need to maximize your campaign ROI. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand. The interconnectedness of the channels is the key, and sets you up to keep the conversation going with personalized communications and deliver messages based on the customer’s preferred channel. An example of this would be advertising a sale on social media, then be directed to your website where they are offered a promo code and then asked to opt in for email updates from your company based on their purchases.Omnichannel marketing focuses on the customer, instead driving them toward your brand by unifying your channels of communication to guide them on their buyer journey. So the customer will see the offer in these channels, but they are very much in their own separate lanes. For instance, you might advertise a sale in a blog, social post and in an email.However, there is often no connection between them.
While multichannel marketing does employ some of the same tactics as omnichannel, its main goal is driving your brand to the customer with a common message through individual channels. The biggest difference between the two is the focus.
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