The Tag Heuer Carrera has always been synonymous with TAG Heuer. The result is a watch that has achieved cult status among the watch lovers. It had to be perfectly legible and tough enough to withstand the vibrations drivers experience during a race. Jack Heuer wanted to create a watch for ferocious race car drivers. It links to the world of sports, the name Carrera comes from the Carrera Panamericana, a dangerous race which used to run on the public roads of Mexico from 1950 to 1954. TAG Heuer's most iconic models are associated with automobile racing, and one of them is the Carrera. Now let’s take a look at the most famous models from Tag Heuer watch catalog: Tag Heuer Carrera Under the new regime, the company still continues to uphold the Heuer's original values. Later in 1985, a group named Techniques d'Avant Garde acquired the company and became the brand we know today, TAG Heuer. The 1980s were a time when Heuer witnessed the major changes. This clock featured a timer function and could run for an impressive eight days without being wound. Then, in 1933, Heuer introduced another dashboard instrument for automobiles and planes: the Autavia. And during the 1920s these sports timepieces were sported by the Olympians in the Antwerp, Paris and Amsterdam Olympics. In the 1880s, the company hit the market with its series of technical innovations that made it grow as a specialist in the field of timing sporting events. Within a short span, the company firmly footed itself for its distinguishing quality workmanship and precisions timepieces. Making a debut in 1860, the foundations of Heuer Watch Company was laid down by the Edouard Heuer. When dating back to its history, it becomes quite essential to trace back its roots to the world of sports.
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